In what year did Marriott International launch its hotel loyalty program?

Marriott International launched its hotel loyalty program, known as Marriott Rewards, in 1983. This program was designed to encourage customer retention and brand loyalty among travelers by offering various benefits, such as points for stays, exclusive member rates, and the opportunity to redeem rewards for free nights and other perks. The development of this program represented a significant step in hospitality marketing, as it helped to transform how hotel chains interacted with their clients, incentivizing repeat business and creating a more personalized experience for guests. By starting in 1983, Marriott was ahead of many competitors in recognizing the value of loyalty programs in the hospitality industry, helping to position the company as a leader in customer focus and engagement.