What is the Distinctive Premium brand of Marriott that focuses on unique design and hospitality?

The Autograph Collection is recognized as Marriott's Distinctive Premium brand that emphasizes unique design and a personalized hospitality experience. Each hotel in this collection is independent and designed to reflect the local culture, artistry, and character of its location. This approach allows for a diverse range of accommodations, each offering guests a distinct and memorable experience, differentiating it from more standardized hotel offerings.

The emphasis on individuality and non-conformity in design and service is what sets The Autograph Collection apart, making it a premium choice for travelers seeking something unique and tailored to their preferences. This focus aligns perfectly with current trends in hospitality, where guests increasingly value personalization and local authenticity in their travel experiences.

Other brands, while reputable in their own right, do not share the same level of focus on distinctiveness and bespoke design that characterizes The Autograph Collection.