What role do travel advisors play in the Marriott experience?

Travel advisors play a crucial role in enhancing the Marriott experience by providing familiarization rates and discounts. This practice allows them to gain firsthand knowledge of Marriott properties and services, thereby enabling them to offer clients well-informed recommendations tailored to their needs. By experiencing the hotels personally, travel advisors can effectively communicate the benefits and unique features of Marriott’s offerings to their customers, which fosters a more personalized and informed booking process. This not only elevates the travel advisor's credibility but also enhances the clients' travel experiences, ensuring they are matched with accommodations that fit their expectations and preferences. Thus, the provision of familiarization rates and discounts is foundational to creating a strong partnership between Marriott and travel advisors.