Why is it important to know the Marriott International brand catalog well?

Knowing the Marriott International brand catalog well is crucial because it enables individuals to understand the unique characteristics and offerings of each brand within the portfolio. Understanding the differences between the brands allows for better alignment with specific customer needs and preferences, leading to improved guest experiences. Each Marriott brand has a distinct target market, level of service, and amenities, which means that informed recommendations can be made to guests based on their specific requirements. This knowledge also facilitates effective communication with colleagues and stakeholders, ensuring everyone is well-informed about the available options when planning accommodations or events. Such understanding is foundational for maintaining high standards of service and achieving customer satisfaction.