Why might understanding Marriott International’s catalog be advantageous?

Understanding Marriott International’s catalog is advantageous primarily because it facilitates informed purchasing decisions. The catalog typically includes information about various properties, amenities, services, and pricing options available. By being well-versed in what the catalog offers, a customer can assess the options that best meet their needs, whether for leisure or business travel. This knowledge empowers guests to select accommodations and services that align with their preferences and budget, ultimately enhancing their overall travel experience.

Other options may not hold the same weight in terms of direct applicability. While increasing brand loyalty could be a secondary benefit of being informed, it doesn't necessarily stem directly from understanding the catalog itself. Similarly, guaranteeing discounts or improving operational efficiency are not certain outcomes of merely knowing the catalog's content, as discounts depend on various factors and operational efficiency deals more with the internal workings of the company than with customer knowledge.