How does Marriott typically categorize its various hotel brands?

Marriott categorizes its various hotel brands primarily by price point and style, allowing guests to choose accommodations that best suit their needs and budget. This approach reflects Marriott's commitment to offering a diverse portfolio, which ranges from luxury, such as The Ritz-Carlton and St. Regis, to more budget-friendly options like Fairfield Inn & Suites and TownePlace Suites. By grouping hotels this way, Marriott can effectively meet the expectations and preferences of a wide range of travelers, ensuring that each brand has distinct characteristics that appeal to specific customer segments.

In contrast, categorizing by location would not effectively capture the varying levels of service and amenities that different hotel brands offer. Historical significance is not a primary factor in the branding strategy, as Marriott focuses more on contemporary market demands and guest preferences. While customer loyalty programs are crucial for retention, they do not serve as a categorization method for the different brands; rather, loyalty programs enhance the overall guest experience across the brands in Marriott’s portfolio.