How does Sheraton differentiate itself in the Marriott brand portfolio?

Sheraton stands out in the Marriott brand portfolio primarily through its strong emphasis on community engagement and connection. This brand targets a broad audience, including business travelers and families, and seeks to create an environment where guests can gather, collaborate, and connect with one another. Sheraton hotels often feature inviting public spaces, communal areas, and shared experiences to foster social interactions.

This focus on community distinguishes Sheraton from other Marriott brands that may have differing priorities, such as luxury accommodation or budget options. By committing to a sense of belonging and local culture, Sheraton enhances the guest experience in a unique way that emphasizes connection within the hotel setting.