In which scenario would a customer most likely have to pay the official rate?

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The scenario where a customer would most likely have to pay the official rate is when the hotel demand is very high. During periods of high demand, such as peak travel seasons, major events, or holidays, hotels have the leverage to maintain their rates due to the increased number of guests looking for accommodations. As a result, the official rate — which typically reflects the standard pricing of a room without discounts or promotions — is often enforced because the hotel is not motivated to offer lower rates when they know demand exceeds supply.

In this situation, customers may find that discounted rates, loyalty program extensions, or group rates are less frequently available or are simply not offered, pushing them to pay the full or official rate to secure a room. This is a common practice in the hospitality industry, where pricing strategies are closely tied to market demand.

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