Is it true that the lowest rate is always the best rate for the customer?

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The assertion that the lowest rate is always the best rate for the customer is misleading because it ignores the potential limitations that come with lower pricing. A low rate may appeal initially due to its affordability; however, it may not include essential value-added benefits such as flexible cancellation policies, complimentary breakfast, upgrades, or other amenities that could significantly enhance the guest's stay.

In many cases, customers find that a slightly higher rate offers greater value when it comes with extra services or benefits that improve the overall travel experience. These added perks can lead to a more comfortable stay and satisfaction that outweighs the initial savings of a lower rate. Therefore, evaluating a rate based solely on its cost, without considering the included benefits, may not necessarily lead to the best choice for the customer.

Recognizing this distinction can help customers make more informed decisions that align better with their needs and expectations for their travel experiences.

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