Since its inception, what has been the primary purpose of Hotel Excellence!

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The primary purpose of Hotel Excellence! has been to serve as a resource for travel advisors, enabling them to stay informed about the features, benefits, and offerings of various hotels. This program is designed to enhance the knowledge of travel advisors, helping them to better serve their clients by providing accurate and up-to-date information about hotel brands, guest experiences, and available services. By equipping travel advisors with this knowledge, Hotel Excellence! ultimately aims to improve the overall booking experience for travelers and ensure they receive the best possible recommendations.

The other options suggest purposes that are not aligned with the core mission of the program. For instance, promoting hotel deals or serving as a reward program does not fit its focus on education and training for travel professionals. Similarly, while customer feedback is important in the hospitality industry, it is not the main objective of Hotel Excellence!, which is centered on empowering travel advisors with knowledge.

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