What additional recommendation can be made to a loyal client of a Marriott hotel?

Promoting a premium room within the same hotel is a strategic recommendation because it enhances the guest experience while maintaining their loyalty to the brand. When a loyal client is already accustomed to a particular Marriott hotel, offering them an upgraded room can make their stay even more enjoyable, providing additional comfort and amenities that contribute to their satisfaction.

This approach not only demonstrates appreciation for their loyalty but also increases the potential for repeat bookings at that hotel. By upselling a premium room, the hotel can create a more personalized experience that aligns with the guest's preferences, thus reinforcing their connection to the brand. Offering upgrades is often seen as a value-added service, enhancing customer retention and potentially increasing revenue from loyal clients who may be willing to pay more for a superior stay.