What is a key feature of the Marriott Mobile app that enhances the guest experience?

The key feature of the Marriott Mobile app that enhances the guest experience is mobile key access to rooms. This innovative functionality allows guests to use their smartphones as a room key, providing a seamless and convenient check-in process. By enabling guests to bypass the traditional front desk check-in, the mobile key feature reduces wait times and increases the sense of autonomy and control over their stay. Guests can directly access their rooms with just a tap on their devices, enhancing security and making their overall experience more efficient.

While options like in-app messaging with hotel staff and the ability to book city tours are useful features that contribute positively to the guest experience, mobile key access provides a unique combination of convenience, security, and efficiency that directly impacts how guests interact with the hotel. This functionality aligns with the increasing trend of digital solutions in hospitality, illustrating how technology can be leveraged to improve guest satisfaction.