What is the expected service style of W Hotels?

W Hotels are known for their unique and modern approach to hospitality, which emphasizes a friendly and unscripted service style. This approach is designed to create an atmosphere that feels vibrant, energetic, and tailored to the individual guest, allowing staff to engage with patrons in a more personal and informal manner. The emphasis is on being approachable and authentic, rather than adhering to rigid service protocols.

This service style aligns with the overall brand philosophy of W Hotels, which seeks to attract a trendy and contemporary clientele looking for a more dynamic and playful experience. The staff is trained to respond to the needs and preferences of guests without relying on formal scripts, which enhances guest interactions and fosters a sense of connection and community.

The other service styles presented, such as formal and structured, luxury and exclusive, and traditional and classic, do not resonate with the W Hotels' brand identity, which is far removed from the expectations those descriptions imply. Instead, W Hotels prioritizes a lively ambiance and a service approach that feels spontaneous and authentic, perfectly encapsulated in the friendly and unscripted style.