What is the first action to take before recommending a hotel to a client?

The first action to take before recommending a hotel to a client is to understand the client's needs. This step is crucial because it allows you to tailor your recommendations to align with what the client is specifically looking for in their hotel experience. By asking detailed questions about their preferences, such as location, budget, purpose of travel, and any special requirements (like amenities or accessibility), you can ensure that the hotel you recommend will meet or exceed their expectations.

Understanding the client's needs helps build trust and rapport, demonstrating that you are attentive and committed to providing personalized service. It sets the foundation for all subsequent actions, such as researching hotel amenities, reviewing ratings, and preparing a presentation, as those later tasks can then be aligned with the insights gained about the client's preferences.