What is the first thing you should do before recommending a hotel to a client?

Before recommending a hotel to a client, the first step of confirming availability is crucial because it directly impacts the feasibility of your recommendation. If a hotel is fully booked during the client's desired travel dates, it would be pointless to recommend it. Knowing the availability allows you to provide options that the client can actually consider and avoid any disappointment from suggesting places they cannot stay.

Additionally, confirming availability sets the foundation for any further steps in the planning process, such as checking reviews, evaluating locations, or comparing prices. If a hotel is not available, no amount of positive reviews or competitive pricing will matter. Hence, starting with availability ensures that all subsequent recommendations are viable, aligning with the client's needs and expectations.