What should you know before recommending a property to a client?

Understanding your client's preferences and expectations is crucial when recommending a property because it ensures that the suggestion is tailored specifically to their needs and desires. Each client has unique criteria that influence their experience, such as budget constraints, desired amenities, atmosphere, or specific services. By being aware of these personal preferences, you can help your client find a property that not only meets but exceeds their expectations, leading to higher satisfaction and the potential for return business.

While other factors like a hotel's star rating, location, and availability of promotional offers are important and contribute to the overall decision-making process, they may not align perfectly with what the client truly values. A hotel with a high star rating might not resonate with a client who prefers a more boutique experience, and a great location might be irrelevant if it does not match the client's activities or interests. Thus, having a deep understanding of your client's preferences lays the groundwork for effective recommendations that enhance their overall travel experience.