What strategy is effective in handling client objections about hotel prices?

Highlighting value and unique offerings is an effective strategy for handling client objections about hotel prices because it shifts the focus from the cost to the benefits and distinctive features of what the hotel provides. When clients raise concerns about prices, they are often looking for justification for the expense. By emphasizing what makes your hotel unique—such as exceptional service, exclusive amenities, or prime location—you can demonstrate how the experience justifies the price.

This approach helps clients see the overall value in choosing your hotel over others, making them feel that they are making a worthwhile investment rather than just a transactional purchase. It can also help create an emotional connection, which can be crucial in encouraging clients to commit despite initial price concerns.

In contrast, reducing your commission or offering services for free may undermine the perceived value of the hotel and could lead to unsustainable business practices. Emphasizing competitor prices might unintentionally position your hotel as a lower-quality option, whereas offering additional services for free might not directly relate to the unique qualities that can attract clients willing to pay a premium. Thus, showcasing value and unique offerings remains the most effective way to address price objections.