When developing a sales strategy, what is the primary asset you will sell to your clients?

In the context of developing a sales strategy, the primary asset to sell to clients is knowledge and extensive experience. This asset is critical because it establishes trust and credibility with potential clients. Clients are looking for experts who can not only inform them about their options but also provide valuable insights based on experience that can lead to better decision-making and a more personalized service. Knowledge enables you to tailor solutions that meet the specific needs of each client, positioning you as a partner in their success rather than just a provider.

While a list of hotels, promotional offers, and travel partners may be important components of a sales strategy, they do not carry the same weight as the expertise and understanding that you bring to the table. They can be easily obtained by others, but your unique insights and experience create a compelling reason for clients to choose you over the competition.