Which brand positions itself as a modern luxury experience in urban settings?

The brand that positions itself as a modern luxury experience in urban settings is Edition. This brand is known for its contemporary design and vibrant atmosphere, appealing to travelers seeking a sophisticated yet relaxed environment in city locations. Edition hotels typically feature upscale amenities, innovative dining options, and a focus on personalized service, catering to a younger, design-savvy audience. This positioning allows Edition to stand out in the luxury market, focusing on both style and the urban lifestyle that modern guests desire.

In contrast, other brands like Fairfield Inn and Courtyard by Marriott are more focused on value and convenience, typically emphasizing comfort and functionality rather than luxury. JW Marriott, while also a luxury brand, has a broader appeal and more classic approach rather than the distinctly modern aesthetic embodied by Edition. Therefore, Edition's unique blend of modernity and luxury in urban environments clearly sets it apart as the correct answer for this question.