Which hotel brand is characterized by a unique design and caters to younger, urban guests?

The correct answer is characterized by a modern and vibrant design that appeals to younger, urban guests seeking a lively atmosphere. Aloft hotels focus on creating a space that is both contemporary and inviting, often featuring open spaces, loft-inspired designs, and technology-friendly amenities catering to a younger demographic.

The emphasis on social spaces and a buzzing environment enhances the experience for guests looking to engage and connect, which aligns perfectly with the lifestyle and preferences of urban travelers. The brand's marketing and design strategies reflect an understanding of the younger audience's desire for individuality and a unique hotel experience, making it a distinctive choice among the options provided.

Other brands, while luxurious or sophisticated, serve different market segments and do not specifically target the younger, urban demographic in the same way Aloft does.