Which hotel brand would be most suitable for an "always active" business traveler looking for urban sophistication and features a W XYZ Bar?

Aloft is designed specifically to appeal to the modern, "always active" business traveler who seeks a blend of urban sophistication and a vibrant atmosphere. The brand emphasizes a lively social scene, making it a great fit for those who want an energetic hotel experience. The signature W XYZ Bar found in Aloft properties contributes to this ambiance by providing a trendy space for socializing, networking, or unwinding after a busy day.

The focus on energetic design, tech-friendly amenities, and vibrant public spaces aligns well with the needs of business travelers who are often on the go and appreciate a contemporary setting that stimulates both work and leisure. This environment supports a lifestyle that prioritizes connectivity and an active social life, making Aloft particularly appealing for individuals who thrive in urban settings and seek convenience as well as style in their accommodations.