Which of the following best describes the target clientele for premium hotel brands like Marriott?

The best descriptor for the target clientele of premium hotel brands like Marriott is luxury-seeking individuals. Premium hotel brands are designed to cater to guests who are looking for high-quality accommodations, exceptional service, and a range of upscale amenities that go beyond the basics. These guests appreciate luxurious experiences and are typically willing to pay a premium for comfort, elegance, and personalized services that premium hotels provide.

Although business professionals may frequent these hotels due to their offerings tailored for work-related travel, the clientele extends beyond just this demographic. Similarly, while families may visit premium hotels, the focus on luxury experiences and high-end services makes the primary target audience those particularly seeking luxury and exclusivity. The essence of premium brands lies in the aspiration for an elevated lifestyle, which resonates strongly with luxury-seeking individuals.