Which of the following can be considered advantages when using a GDS?

When considering the advantages of using a Global Distribution System (GDS), the focus on special requests and data availability highlights significant benefits that such systems provide to both hoteliers and travel agents. A GDS offers real-time access to a wealth of information regarding inventory, rates, and availability, allowing for efficient handling of special requests from customers, such as preferences for room types, amenities, and other personalized services.

Moreover, the rich data that GDS platforms provide helps travel agencies and hoteliers make informed decisions regarding bookings and marketing strategies, enhancing the customer experience by aligning offerings with client preferences. Access to comprehensive data also supports better forecasting, pricing strategies, and capacity management, which ultimately contributes to improved operational efficiency.

In contrast, direct bookings only do not capture the essence of what a GDS facilitates. Room upgrades and amenities, while certainly important factors in hospitality, are not exclusive advantages of GDS usage. Similarly, customer loyalty rewards are generally more applicable to individual hotel loyalty programs rather than a GDS itself, which primarily focuses on connecting agents with inventory and a wide variety of offerings.