Which of the following describes the ideal target audience for Westin Hotels?

Prepare for the Marriott Certification Exam with our study guide. Access multiple-choice questions, get detailed explanations, and improve your chances to succeed!

The ideal target audience for Westin Hotels is lifestyle and wellness-oriented guests. This is because Westin has branded itself as a wellness-focused hotel chain, offering amenities and services designed to promote health and well-being. Their offerings include features such as the Westin Heavenly Bed, fitness centers, healthy dining options, and wellness programs like yoga classes and running maps for guests. These aspects cater specifically to individuals who prioritize their health and lifestyle choices while traveling.

In contrast, options that reflect budget-focused travelers, families with children, or corporate business teams do not align as closely with Westin's core message and brand identity. While Westin may accommodate these groups, they do not represent the hotel's primary demographic. Instead, Westin has carved out a niche for itself by appealing to guests who appreciate a rejuvenating and health-conscious travel experience, making lifestyle and wellness the focal point of their services.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy