Which of the following statements BEST describes how Marriott's clear pricing policy can help provide a magnificent customer experience?

The clear pricing policy is instrumental in enhancing the customer experience by enabling customers to easily review and compare room prices. When pricing is transparent, customers can make informed decisions without the confusion that often accompanies hidden fees or fluctuating rates. This straightforwardness fosters trust in the Marriott brand, as guests feel assured that they are getting fair and competitive pricing relative to what is offered by other hotels.

This policy makes the process of selecting accommodations smoother, as potential guests can quickly ascertain the total cost of their stay, which includes taxes and fees, aiding them in budgeting and planning their trip effectively. The ease of comparing prices fosters a sense of empowerment in the customer, contributing to a more satisfying overall experience. By prioritizing clarity in pricing, Marriott aligns itself with the expectations of modern travelers who value transparency and simplicity when booking their accommodations.