Which of the following strategies may enhance customer satisfaction?

Combining various promotional strategies is a comprehensive approach that can significantly enhance customer satisfaction. This strategy recognizes that customers have diverse preferences and needs. By utilizing multiple promotional methods—such as discounts, loyalty programs, bundled offers, and targeted marketing campaigns—a business can appeal to a broader audience and create tailored experiences that resonate with different customer segments.

For instance, a hotel may promote a special package that includes free breakfast and late check-out while simultaneously offering discounts for long stays. This multifaceted approach not only attracts new guests but also encourages repeat visits, as customers appreciate feeling valued through personalized offers.

In contrast, offering the lowest price only tends to focus narrowly on cost, which may not address other vital aspects of customer satisfaction, such as quality of service or customer experience. Requesting feedback only after a stay limits the opportunity for ongoing engagement and improvement, missing the potential for real-time adjustments that could enhance the guest experience while they are still on site. Recommending a property sight unseen might risk making a customer feel uncertain about their choice, as they might prefer to rely on reviews and visuals before committing.

Overall, combining various promotional strategies is effective because it not only aims to attract customers but also enhances their overall experience, leading to increased satisfaction and loyalty.