Which statement best describes Marriott's Pricing Strategy?

The statement that the BEST Available Rate is offered first on all Marriott booking channels accurately reflects Marriott's pricing strategy. This approach emphasizes transparency and ensures that customers are presented with the most competitive rates upfront across various platforms, including online and offline channels. By showcasing the BEST Available Rate, Marriott not only establishes trust with travelers but also positions itself favorably in a competitive market, allowing guests to perceive the value of booking directly through Marriott's channels.

The other statements do not align with Marriott’s pricing practices. For instance, discounted rates are often available beyond just peak seasons, responding instead to various promotional strategies and customer demand. Negotiable rates based on customer loyalty can vary, but they are not a blanket aspect of Marriott’s pricing policy applied universally across all customers. Lastly, having prices that are fixed regardless of market conditions does not reflect Marriott's adaptive pricing strategy, which is responsive to seasonal trends, special events, and overall market demand. Therefore, the emphasis on offering the BEST Available Rate is key in reflecting the essence of Marriott's strategy.