Which statement best describes the luxury customer of Marriott?

The luxury customer of Marriott is best described as seeking unique and tailored experiences. This demographic is typically focused on personalized service and distinct offerings that cater to their individual preferences and desires. Luxury travelers prioritize experiences that go beyond the norm, looking for exclusive opportunities that make their stay memorable. They often have high expectations for quality and service, and they value attention to detail that enhances their overall experience.

In contrast, the characteristics described in the other statements do not align with the luxury market. For instance, being price-sensitive and budget-focused contradicts the luxury customer’s willingness to invest in premium experiences. Similarly, luxury customers are known for their keen attention to service as well as the finer details that contribute to their overall satisfaction. Finally, standard amenities are typically not appealing to this segment, as luxury travelers expect enhanced offerings and bespoke solutions tailored to their individual tastes. Thus, the focus on unique and tailored experiences is what truly defines the luxury customer for Marriott.