Which statement best reflects what to say to a client during a sale?

Describing the hotel with personal insights effectively combines both information and relatability, which can greatly enhance a client's engagement. When a salesperson shares personal experiences or insights about the hotel, it helps to create a connection and builds trust. Clients appreciate authentic recommendations, as they feel these insights offer a more genuine perspective on what to expect during their stay.

Personal insights provide context to the features of the hotel, making it easier for clients to visualize their experience. For instance, mentioning a personal favorite aspect, such as a beautiful view, excellent service, or a unique amenity, can evoke interest and excitement about the hotel.

This approach moves beyond just the factual presentation of the hotel's details and rates, allowing for a more conversational and relatable interaction, which can ultimately lead to a stronger emotional connection and a higher likelihood of closing a sale.