Which strategy can be used to help clients overcome price objections?

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The recommended strategy for helping clients overcome price objections is to reassure them about the value provided. When clients express concerns about pricing, it often stems from a perception of value. By effectively communicating the benefits, advantages, and overall value of the service or product, you can help clients see that what they receive justifies the cost. This reassurance can include specifics such as quality, durability, customer service, unique features, and potential savings over time, allowing clients to feel more confident in their purchasing decision.

Other strategies, such as highlighting the lowest price or offering payment plans, may address their immediate concerns but do not fundamentally change the client's perception of value. Acknowledging feelings and concerns also plays a role in building rapport but does not directly counteract the price objections by demonstrating the worth of the investment. Therefore, focusing on the value helps shift the conversation from cost alone to the benefits clients will receive, making it a powerful approach to overcoming objections related to pricing.

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