Which type of clients is likely to provide higher returns?

Clients who request brief meetings and book multiple trips yearly are likely to provide higher returns because they demonstrate consistent engagement and loyalty to the services offered. Such clients typically have a more predictable and frequent booking pattern, which can lead to greater overall revenue through repeat business.

Additionally, clients who book multiple trips throughout the year often have higher spending habits as they are likely to opt for ancillary services such as upgraded accommodations, dining options, and meeting facilities. This increases the overall transaction value associated with their activities.

In contrast, clients making last-minute bookings may be more price-sensitive and might not guarantee a steady flow of business. Those booking only during holidays tend to have a limited engagement period and may not be as reliable for continuous revenue generation. Furthermore, clients looking for budget accommodations usually seek the lowest prices, which can lead to reduced margins and profits for the service provider. Overall, the nature of frequent business travelers indicates they are more valuable in terms of total revenue potential.