Your client wants a hotel that provides exposure to "hidden gems" in the city and includes guided tours. Which brand should you recommend?

The Luxury Collection is the most suitable brand to recommend for a client seeking exposure to "hidden gems" in a city with guided tours. This brand is specifically designed to provide unique and culturally rich experiences, often highlighting local attractions and lesser-known sites that truly reflect the character and culture of the destination. Properties under The Luxury Collection are typically located in key areas that allow guests to immerse themselves in the local community, and they frequently offer curated tours that take travelers off the beaten path.

This focus on authenticity and exploration aligns perfectly with the client's desire for a deeper connection to the destination, moving beyond just the mainstream tourist activities. The guided tours offered can significantly enhance the stay, ensuring guests gain valuable insights and experiences that they might miss when visiting popular sites alone.

In contrast, other brands like JW Marriott, Ritz Carlton Reserve, and W Hotels, while offering quality services and excellent accommodations, do not specifically highlight the same emphasis on local experiences and guided tours as seen with The Luxury Collection. They tend to focus more on luxury or contemporary lifestyle experiences rather than the exploration of hidden gems in a city. Thus, The Luxury Collection stands out as the ideal choice for this particular need.